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Name your adventure company in four steps
Though the process of coming up with a business name can be stressful, taking a thoughtful and measured approach will help you make sure your adventure company is as successful as possible. Below we highlight our 4 step guide.
Explore business names
If you're starting your first adventure company, it's best to come up with a name that connects with your audience. Try to brainstorm a list of words that capture the essence of your brand and resonate with your target customer. What makes you or your products unique? What emotions do you want to convey? Answering these questions should give you strong a basis for coming up with a business name.
Rate ideas
The next step is to remove any names that might be hard to pronounce, remember, or spell. A word that
only makes sense to you isn't likely to resonate with your audience. The goal here is to evaluate your
name ideas from the perspective of your ideal customer—how would they feel about the ones you've selected?
It's worth investing in a name that reflects your brand values. But equally important is differentiating
yourself from your competitors and ensuring that your business name doesn't conflict with another
established brand. We'll talk about this last point in more detail later.
Here are some questions to think about while choosing a business name:
- Is it easy to recognize?
- Is it tough to understand?
- Is it one-of-a-kind in your market?
- Is there any symbolism that your audience will recognize?
- Could it alienate some of your audience?
Receive useful feedback
Once you have a list of potential adventure company names, talk with customers and industry friends to get
their opinions. Ask them what each name means to them, and if they would trust a business with that name.
Listen closely to the feedback you receive and use it to narrow your list even further.
Ask important questions like:
- What do you think you would buy from this business?
- Would you put your faith in this business?
- Is it possible for you to spell it without thinking?
If you've identified a few names that aren't going to work for your business, remove them from the list and concentrate on the names that have more promise.
Is the domain name available?
The final step is to check if the domain name of your chosen adventure company name is available. If you want to purchase the domain, you can of course do that immediately. Another important thing to check is if your desired name is trademarked or if it's been used by a competitor. Jump onto Google and do a quick search to see if this is the case.
FAQs
How does the adventure business name generator work?
The adventure business name generator provides instant suggestions in three simple steps:
- Think of a word that best describes your adventure brand
- Enter into the name generator field
- Click “Generate names” button
All done! You now have over 100 possibilities to select from or use as inspiration.
How do I come up with adventure name ideas?
When it comes to adventure company names, it’s all about authenticity. What adventure services do you offer? How are you different from your competitors? Consider who your customers will be. In general, successful adventure business names are:
- Universal: this means the brand name makes sense across different languages
- Easy to pronounce: you want your adventure name to be easy to find and remember
- Non-specific: if you have a vision of expanding your adventure company, you may want to ensure your name isn’t too specific so you can include other products or services
These days, business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.
How do I find catchy adventure names?
Catchy adventure business names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun into it:
- Alliterate (e.g. Adrenaline Adventures)
- Use acronyms (e.g. WOW - Wild Offbeat World)
- Rhyme (e.g. Tide & Ride Adventures)
- Abbreviate (e.g. The Wanderers Co.)
What are some unique adventure names?
You can search words in Shopify’s free business name generator tool, but here are some examples of unique words to include in an adventure business name:
- Curious (Curious Cat)
- Ascend (Ascend Expeditions)
- Noble (Noble Ventures)
- Quest (Best Side Quest)
- Absorb (Absorb Travel)
- Fly (Fly the Coop)
Is the adventure names generator free?
The adventure business name generator tool from Shopify is free for everyone to use. Run as many searches as you need!
What are some popular adventure brand names?
Here are some examples of influential adventure companies for inspiration:
- REI Adventures
- Quark Expeditions
- Natural Habitat Adventures
- Intrepid Travel
- G Adventures
- Exodus Travels
The names generated above are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.
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