Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?
The story of Funwheels of Sweden is really quite simple - our daughter, now 9 years old, was born with a muscular disease and we were told she'd have to spend the rest of her life using wheel chairs and other aids for most aspects of daily life. Her first wheel chair was given to her at the age of 2, and we immediately realized how functional yet boring and dull it was. So the idea of creating accessories for her chair was born.
We design everything at our office in Malmö, Sweden, and we only use local suppliers and producers for everything we offer. Today we have a team of several very skilled craftspeople who help us in creation and some design for our products.
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
We initially started with a very basic webshop using another ecommerce supplier, and then slowly moved more and more into business-to-business, where we still deliver much of our products.
Having been working and focusing on B2B for a few years, we have now turned our attention back to the consumer market, which is also why we moved to Shopify. We generate most interest and traffic from our online presence on Facebook, Instagram, Twitter and Pinterest.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Our Shopify solution of today uses the Parallax theme by Out of the Sandbox, in conjunction with Langify to enable our shop for several markets/languages/currencies. We are currently looking into finding a good app to let our customers build/assemble/configure their products online. Shipping is still handled by the Swedish postal service, and as our products are mostly built/created to order, we handle all fulfillment ourselves using local suppliers and producers.
What are your top recommendations for new store owners?
My absolute top recommendation for any new ecommerce dealer/store owner would be to ensure your store is very well in line with both search engines and social media. This means to work a lot with SEO, Adwords, Facebook ads and Google Analytics in particular. Without the proper exposure online, no sales will ever take place.