Shopify Forms

Grow your list.
Drive more sales.

Attract, acquire, and convert new customers with Shopify Forms, a free lead capture solution.

Don’t have a Shopify store? Get started with a 3-day free trial.

Boost conversions among
150M+ Shop users, automatically.

Shop users can log in on your forms with their account, automatically save and apply discounts, and check out in one click with Shop Pay.

Personalize & acquire

Collect information your way

Time and target

Create popup and inline forms. Add fields like birthday, phone number, or custom fields like product interest to capture additional information. Decide where and when each form shows up on your store.

Customize for your brand

Easily add your brand colors and logo to each form. Personalize everything from titles and descriptions to post-sign up success messaging.

Offer discounts

Incentivize buyers with exclusive discount codes. Discounts will automatically apply at checkout for Shop Pay users.

Connect & convert

Create customers for life

Engage your new customers in just a few clicks with Shopify’s free automation and email tools, which work seamlessly with Shopify Forms. Flip the switch and put conversion-driven marketing campaigns on autopilot.

  • Welcome emails
  • Newsletters
  • Seasonal sales
  • Personalized recommendations

Evaluate & iterate

Data at your fingertips

First-party data

Grow your business with your data—not someone else’s. Collect, own, and leverage customer information thanks to a centralized, compliant platform.

Actionable insights

The forms dashboard lets you see how potential customers engage with your forms. Use metrics to inform and improve future campaigns.

Shopify Forms works well with

Resources to help you get started


These top tips will help you get the most out of Shopify Forms.

Help Center

Discover best practices and tips for using Shopify Forms.


Have a question about Forms? We’re here to help.

Frequently asked questions

Increase your customer base and convert more leads