Sell sneakers online

Start, run, and grow your sneaker business

Get the training, tools, and support you need to build the sneaker business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell sneakers online in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to sell sneakers

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online sneaker store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your sneaker store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Shopify support is available 24/7, no matter which plan you're on. You'll also have access to help docs, webinars, blog posts, and online courses to guide you along the way for your sneaker business encounters.

Explore your options

Apps that help you sell sneakers

Some popular apps other merchants use

  • Facebook channel

    Facebook channel

    By Shopify

    Bring your products to Facebook and Instagram users.


    Free to install

  • BF Size Charts & Size Guides

    BF Size Charts & Size Guides

    By Relentless Apps

    Charts for clothes, shoes, tshirts Online Store 2.0 Compatible


    Free plan available

See more recommended apps

Learn more about selling sneakers

  • To get started with selling sneakers online, you’ll first want to thoroughly research the types of sneakers you’d like to sell. Pre-owned, refurbished, and brand new in box (BNIB) are the three main categories. Once you’ve decided, you can use Shopify to start your store and upload images and descriptions of your sneakers. Taking high-quality photographs of the sneakers using a modern camera or smartphone will help you win customers. Note the condition of the sneakers in your product description to set the right customer expectations and build trust.

  • You can sell sneakers online using your own store built with a platform like Shopify, a third-party marketplace, social media platforms such as Instagram, Facebook or TikTok where your sneaker audience hangs out, or on one of several niche websites such as Kixify, StockX, FightClub or Stadium Goods.

  • Yes. Shopify allows merchants to build beautiful online stores and sell directly to customers. Plus, Shopify merchants can sell their sneakers directly on marketplaces like Instagram and Facebook — the channels where their buyers shop — with social channel integrations.

  • To determine the best price for your sneakers, add up the costs of bringing your product to market. After that, research the potential profit margins for the types of sneakers you wish to sell. Are they made by popular brands such as Air Jordan or Yeezy? Are the sneakers limited edition with only a few numbers available?

  • Nice Kicks is an excellent example of a store created using Shopify that focuses on popular brands that “sneakerheads” would want to buy. Another example can be found in startup fashion brand Allbirds that uses the Shopify platform to help run its omni-channel marketing and sales strategy.

Powerful apps

Showcase your sneakers with professionally edited photos or build customer loyalty with rewards programs. With over 6000 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your sneakers online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For sneaker businesses at every stage and size

Show Plan Prices as Pay yearly (save 25%)* Subscription Rate

$1 for your first month


Most Popular

For solo entrepreneurs

Yearly subscription price $19 USD per month

Card rates starting at

  • 2% 3rd-party payment providers
$1 for your first month


For small teams

Yearly subscription price $49 USD per month

Card rates starting at

  • 1% 3rd-party payment providers
$1 for your first month


As your business scales

Yearly subscription price $299 USD per month

Card rates starting at

  • 0,6% 3rd-party payment providers

Start your sneaker business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.