Sell sneakers online
Start, run, and grow your sneaker business
Get the training, tools, and support you need to build the sneaker business you’ve always wanted.
How to sell sneakers online in just 5 steps
Everything you need to sell sneakers
Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.
Create an online sneaker store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.
Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your sneaker store by using Shopify’s built-in SEO tools and integrated blogging.
Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your sneaker business encounters.
Learn more about selling sneakers
To get started with selling sneakers online, you’ll first want to thoroughly research the types of sneakers you’d like to sell. Pre-owned, refurbished, and brand new in box (BNIB) are the three main categories. Once you’ve decided, you can use Shopify to start your store and upload images and descriptions of your sneakers. Taking high-quality photographs of the sneakers using a modern camera or smartphone will help you win customers. Note the condition of the sneakers in your product description to set the right customer expectations and build trust.
You can sell sneakers online using your own store built with a platform like Shopify, a third-party marketplace, social media platforms such as Instagram, Facebook or TikTok where your sneaker audience hangs out, or on one of several niche websites such as Kixify, StockX, FightClub or Stadium Goods.
Yes. Shopify allows merchants to build beautiful online stores and sell directly to customers. Plus, Shopify merchants can sell their sneakers directly on marketplaces like Instagram and Facebook — the channels where their buyers shop — with social channel integrations.
To determine the best price for your sneakers, add up the costs of bringing your product to market. After that, research the potential profit margins for the types of sneakers you wish to sell. Are they made by popular brands such as Air Jordan or Yeezy? Are the sneakers limited edition with only a few numbers available?
Nice Kicks is an excellent example of a store created using Shopify that focuses on popular brands that “sneakerheads” would want to buy. Another example can be found in startup fashion brand Allbirds that uses the Shopify platform to help run its omni-channel marketing and sales strategy.
Scale your sales
Showcase your sneakers with professionally edited photos or build customer loyalty with rewards programs. With over 6,000 options in the Shopify App Store, you can customize your store experience and test for success.
Sell your sneakers online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.
Scalable pricing plans
For sneaker businesses at every stage and size
Best for new ecommerce businesses with occasional in-person sales
Best for growing businesses selling online or in-store
Best for scaling businesses that require advanced reporting
Start your sneaker business with Shopify today
Try Shopify free for 14 days, and explore all the tools and services you need to start, run, and grow your business.