The Ultimate Guide to Business Plans

Looking to write a business plan for your ecommerce store? This comprehensive guide walks you through the nuts and bolts of writing your very own business plan.

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9 chapters

1. Why You Need a Business Plan

2 min

Writing a business plan is a vital component of starting a business.

2. First Impressions

3 min

This chapter walks you through what your business plan will consist of and what the introductory components will be with some general guidelines.

3. The Company

5 min

This chapter breaks down all the necessary details you'll have to include about your company in an easy and digestible manner.

4. The Industry

5 min

This chapter explains all the industry & market competition analysis through different business planning methods.

5. The Marketing Plan

3 min

Readers of your business plan definitely want to know how you'll be marketing your product or service, this chapter identifies the key areas to include and what some of the important factors are to consider when writing your marketing plan.

6. The Operations Plan

2 min

This chapter consists of the questions business plans have to answer when outlining how they plan on executing their vision. Or what steps they must go through to get their product into their customer's hands.

7. The Financial Plan

4 min

The Financial Plan"Money is to my social existence what health is to my body."― Mason CooleyOne thing we all have to come to terms wit...

8. Sample Business Plan

14 min

Sample Business Plan This sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard...

9. About the Author

1 min

Humayun Khan joined Shopify's marketing and growth team in 2013 after the company's acquisition of UX design agency Jet Cooper.

Author

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Humayun Khan

Humayun Khan is a Retail Content Specialist at Shopify where he joined the marketing and growth team in 2013 after the company's acquisition of UX design agency Jet Cooper. Previously, he was the Sr. Writer at emerging technology publication BetaKit where he covered early-stage startups from around the globe. Follow Humayun on Twitter.