If you’ve just launched or are about to launch your online store, congratulations! It takes uncommon passion and perseverance to get to where you are today.
However, as you know, business ownership is a constant flood of satisfying milestones coupled with expanding to-do lists. With your launch, you’ll need to get on top of the accounting tasks that come along with owning a store.
This list of small business accounting steps will give you the confidence to know you’ve covered your bases and are ready to move on to the next item on your business to-do list.
How to do accounting for a small business
- Open a bank account
- Track your expenses
- Develop a bookkeeping system
- Set up a payroll systems
- Investigate import tax
- Determine how you’ll get paid
- Establish sales tax procedures
- Determine your tax obligations
- Calculate gross margin
- Apply for funding
- Find high-quality accounting partners
- Periodically re-evaluate your methods
1. Open a bank account
After you’ve legally registered your business, you’ll need somewhere to stash your business income. Having a separate bank account keeps records distinct and will make life easier come tax time. It also protects your personal assets in the unfortunate case of bankruptcy, lawsuits, or audits. And if you want funding down the line, from creditors and investors alike, strong business financial records can increase the likelihood of approvals.
Note that LLCs, partnerships, and corporations are legally required to have a separate bank account for business. Sole proprietors don’t legally need a separate account, but it’s definitely recommended.
Start by opening up a business checking account, followed by any savings accounts that will help you organize funds and plan for taxes. For instance, set up a savings account and squirrel away a percentage of each payment as your self-employed tax withholding. A good rule of thumb is to put 25% of your income aside, though more conservative estimates for high earners might be closer to one third.
Next you’ll want to consider a business credit card to start building credit. Credit is important for securing funding in the future. Corporations and LLCs are required to use a separate credit card to avoid commingling personal and business assets.
Before you talk to a bank about opening an account, do your homework. Shop around for business accounts and compare fee structures. Most business checking accounts have higher fees than personal banking, so pay close attention to what you’ll owe.
To open a business bank account, you’ll need a business name, and you might have to be registered with your state or province. Check with the individual bank for which documents to bring to the appointment.
2. Track your expenses
The foundation of solid business bookkeeping is effective and accurate expense tracking. It’s a crucial step that allows you to monitor the growth of your business, build financial statements, keep track of deductible expenses, prepare tax returns, and legitimize your filings.
From the start, establish a system for organizing receipts and other important records. This process can be simple and old school (bring on the Filofax), or you can use a service like Shoeboxed. For American store owners, the IRS doesn’t require you to keep receipts for expenses under $75, but it’s a good habit nonetheless.
There are five types of receipts to pay special attention to:
- Meals and entertainment. Conducting a business meeting in a café or restaurant is a great option, just be sure to document it well. On the back of the receipt, record who attended and the purpose of the meal or outing.
- Out of town business travel. The IRS and CRA are wary of people claiming personal activities as business expenses. Thankfully, your receipts also provide a paper trail of your business activities while away.
- Vehicle related expenses. Record where, when, and why you used the vehicle for business, and then apply the percentage of use to vehicle-related expenses.
- Receipts for gifts. For gifts like tickets to a concert, it matters whether the gift giver goes to the event with the recipient. If they do, then the expense would be categorized as entertainment rather than a gift. Note these details on the receipt.
- Home office receipts. Similar to vehicle expenses, you need to calculate what percentage of your home is used for business and then apply that percentage to home-related expenses.
Starting your business at home is a great way to keep overhead low, plus you’ll qualify for some unique tax breaks. You can deduct the portion of your home that’s used for business, as well as your home internet, cell phone, and transportation to and from work sites and for business errands.
Any expense that’s used partly for personal use and partly for business must reflect that mixed use. For instance, if you have one cell phone, you can deduct the percentage you use the device for business. Gas mileage costs are 100% deductible, just be sure to hold on to all records and keep a log of your business miles (where you’re going and the purpose of the trip).
3. Develop a bookkeeping system
Before we jump into establishing a bookkeeping system, it’s helpful to understand exactly what bookkeeping is and how it differs from accounting. Bookkeeping is the day-to-day process of recording transactions, categorizing them, and reconciling bank statements.
Accounting is a high-level process that looks at business progress and makes sense of the data compiled by the bookkeeper by building financial statements. As a new business owner, you’ll need to determine how you want to manage your books:
- You can choose to go the DIY route and use software like Quickbooks or Wave. Alternatively, you could use a simple Excel spreadsheet.
- You have the option of using an outsourced or part-time bookkeeper that’s either local or cloud-based.
- When your business is big enough you can hire an in-house bookkeeper and/or accountant.
With so many options out there, you’re sure to find a bookkeeping solution that will suit your needs.
Canadian and American business owners need to determine whether they’ll use the cash or accrual method of accounting. Let’s take a look at the difference between the two.
- Cash method. Revenues and expenses are recognized at the time they are actually received or paid.
- Accrual method. Revenues and expenses are recognized when the transaction occurs (even if the cash isn’t in or out of the bank yet) and requires tracking receivables and payables.
Technically, Canadians are required to use the accrual method. To simplify things, you can use the cash method throughout the year and then make a single adjusting entry at year end to account for outstanding receivables and payables for tax purposes.
American business owners can use cash-based accounting if revenues are less than $5 million USD, otherwise they must use the accrual method.
Bookkeeping is something that you either have to learn or outsource when you’re running a business. Luckily, it’s possible to learn how to manage your own books and there are a few notable benefits to tackling it yourself.Learn how to manage your books
4. Set up a payroll system
Many online stores start out as a one-person show. When you’ve reached the point where it makes sense to hire outside help, you need to establish whether that individual is an employee or an independent contractor.
For employees, you’ll have to set up a payroll schedule and ensure you’re withholding the correct taxes. There are lots of services that can help with this, and many accounting software options offer payroll as a feature.
For independent contractors, be sure to track how much you’re paying each person. American business owners may be required to file 1099s for each contractor at year end (you’ll also need to keep their name and address on file for this).
5. Investigate import tax
Depending on your business model, you may be planning to purchase and import goods from other countries to sell in your store. When importing products, you’ll likely be subject to taxes and duties, which is worth noting if you run a dropshipping business. These are the fees your country imposes on incoming goods. Learn about importing goods into the US and Canada, and the associated taxes, so you know the rules from the get-go.
Also, if you’re importing goods, a duty calculator can help you estimate the fees in your own business and plan for costs.
Learn More: How to start a dropshipping business
6. Determine how you’ll get paid
When sales start rolling in, you’ll need a way to accept payments. If you’re a North American store owner on Shopify, you can use Shopify Payments to accept credit card payments. This saves you the hassle of setting up a merchant account or third-party payment gateway.
If you want to accept credit card payments without using Shopify Payments, you’ll either need a merchant account or you can use a third-party payment processor like PayPal, Stripe, or Square. A merchant account is a type of bank account that allows your business to accept credit card payments from customers.
If you use a third party payment processor, fees vary. Some processors charge an interchange plus rate, typically around 2.9% + $0.30 per transaction. Others charge flat fees for each transaction, while some have a monthly membership model for unlimited transactions. You can consult this list to help you find a payment gateway that will work for your location.
You Need a Business Plan
Looking to write a business plan for your ecommerce store? This comprehensive guide walks you through the nuts and bolts of writing your very own business plan.Read the free guide
7. Establish sales tax procedures
The world of ecommerce has made it easier than ever to sell to customers outside of your state and even country. While this is a great opportunity for brands with growth goals, it introduces confusing sales tax regulations.
When a customer walks into a brick and mortar retail store, they pay the sales tax of whatever state or province they make the purchase in, no matter if they live in that city or they’re visiting from somewhere around the world. However, when you sell online, customers may be located in different cities, states, provinces, and even countries.
Canadian store owners only need to start collecting GST/HST when they have revenues of $30,000 or more in a 12-month period. You can submit the GST/HST you collect in installments. If you want, you can collect GST/HST even if you don’t earn this much in revenue, as you can put it toward input tax credits.
Selling to international customers can be easier than domestic sales. Canadian store owners don’t need to charge GST/HST to customers who are outside of Canada.
For American store owners, sales tax gets a bit trickier. You’ll need to determine if you operate your business in an origin-based state or destination-based state. In the former, you must charge sales tax based on the state where you run your business. The latter requires sales tax to be applied based on the purchaser’s location.
International purchases are tax exempt for US-based businesses. This can all get a bit complicated, so check in with your accountant for detailed information about your specific state’s regulations regarding international sales tax.
8. Determine your tax obligations
Tax obligations vary depending on the legal structure of the business. If you’re self employed (sole proprietorship, LLC, partnership), you’ll claim business income on your personal tax return. Corporations, on the other hand, are separate tax entities and are taxed independently from owners. Your income from the corporation is taxed as an employee.
Self-employed people need to withhold taxes from their income and remit them to the government in lieu of the withholding that an employer would normally conduct. For American store owners, you’ll need to pay estimated quarterly taxes if you’ll owe more than $1,000 in taxes this year. Canadians have it a little easier; if your net tax owing is more than $3,000, you’ll be required to pay your income tax in installments.
9. Calculate gross margin
Improving your store’s gross margin is the first step toward earning more income overall. In order to calculate gross margin, you need to know the costs incurred to produce your product. To understand this better, let’s quickly define both cost of goods sold (COGS) and gross margin.
- COGS. These are the direct costs incurred in producing products sold by a company. This includes both materials and direct labor costs.
- Gross margin. This number represents the total sales revenue that’s kept after the business incurs all direct costs to produce the product or service.
Here’s how you can go about calculating gross margin:
Gross margin (%) = (revenue - COGS) / revenue
You can also use our free profit margin calculator to plug in your numbers for a quick calculation.
The difference between how much you sell a product for and how much the business actually takes home at the end of the day is what truly determines your ability to keep the doors open.
10. Apply for funding
There are many scenarios where a growing ecommerce business might need to secure external business financing, be it through a line of credit, investors, a small business loan, or even a business partner.
For instance, you might have an unexpected downturn in sales due to uncontrollable external circumstances, or maybe you need a financial boost during slow periods in a seasonal business. Brands with big growth goals often need to secure funding to make investments in new product developments, inventory, retail stores, hiring, and more.
But before you sign off on the debt, it’s important to make sure the numbers make sense. In other words, it’s a good idea to calculate the ROI of the loan. Add up all the expenses you need the loan to cover, the expected new revenue you'll get from the loan, and the total cost of interest. You can use our small business loan calculator to find out the total cost.
11. Find high-quality accounting partners
Whether doing your own accounts is too much for you or you just want a little external guidance, small business accountants and financial professionals can help you get more control of your money. There are a few individuals you might want to consider enlisting:
- Accountant. A small business accountant can advise at many different points, including your business structure, creating financial statements, obtaining necessary licenses and permits, and even writing a business plan.
- Certified public accountant (CPA). In case of an audit, a CPA is the only individual who can legally prepare an audited financial statement.
- Bookkeeper. The bookkeeper manages the day-to-day records, regularly reconciling accounts, categorizing expenses, and managing accounts receivable/accounts payable.
- Tax preparer. Your tax preparer fills out necessary tax forms and may file them on your behalf. Some will also set up your estimated tax payments.
- Tax planner. These professionals help optimize your taxes before you file them, helping you learn ways to lower your tax burden.
12. Periodically re-evaluate your methods
When you first start out you may opt to use a simple spreadsheet to manage your books, but as you grow you’ll want to consider more advanced methods like Quickbooks or Bench. As you keep growing, continually reassess the amount of time you’re spending on your books and how much that time is costing your business.
The right bookkeeping solution means you can invest more time in the business with bookkeeping no longer on your plate and potentially save the business money. Win-win!
Small business accounting FAQs
How do you keep accounting records for small business?
You can set up basic small business accounting records in a spreadsheet, though this is more tedious, prone to manual errors, and time consuming than a comprehensive small business accounting software. At the very least, you’ll want to track expenses and income in a secure cloud-based platform.
What is the easiest accounting software for small business?
There are many user friendly accounting software options for small businesses, ranging from free to paid models. In our small business account tools roundup, we recommend checking out easy-to-use software like Quickbooks, Freshbooks, Xero, and Zoho Books. You can also browse the Shopify App store for an accounting software that will seamlessly integrate with your ecommerce store.
How much are accounting fees for a small business?
Accounting fees vary wildly based on your business structure, needs, technology and tools, and hired experts. Some accounting software, like Wave, is free to sign up—though you’ll have to pay to use features like payment processing. Other tools may cost hundreds of dollars per month, though these typically come with additional features like an open API, customer support, and other business management features.
How much is an accountant for small business?
Small business accountants range in price, depending on a number of factors. If you’re hiring in-house, the US Bureau of Labor Statistics estimates accountants make an average annual salary of $70,000. Bookkeepers come in at $17.26 per hour, according to PayScale. If you’re outsourcing to an external contractor or one of many accounting firms, costs vary from a few hundred dollars per month to thousands per month—depending on the level of services provided and complexity of your small business accounting needs, among other factors.
What does an accountant do for a small business?
A small business accountant does many things, including the following:
- Form your business
- Help write a business plan
- Audit your cash flow
- Find cost-cutting opportunities
- Advise on business strategy
- Manage debt
- Chase down payments
- Write and submit loan applications
- Plan budgets
- Set up your accounting software
- Manage inventory
- Recommend business tools
- Help open new bank accounts
- Oversee payroll
- Year-end financial reporting
- Prevent audits
- Advise on personal finances
What does a bookkeeper do for a small business?
Bookkeepers handle ongoing, administrative duties for small business accounting, including:
- Reconcile accounts
- Record transactions
- Manage accounts receivable and accounts payable
- Adjust entries
- Prepare financial statements
- Send invoices
- Set up and manage technology and tools
- Stay up to date on laws and regulations
- Basic payroll
- Work with your accountant, tax preparer, and tax planner
Know your numbers to grow your business
Starting a business can be an overwhelming process, but if you follow this list, you’ll have your new store’s finances in order from the beginning. From opening the right type of bank account to determining how much you’ll bring in per product, these tasks will all contribute to your business’s success, now and as it grows.
About the author: Kendra Murphy is a product designer at Bench, the online bookkeeping service that pairs you with a professional bookkeeper and uses simple, elegant software to do your books for you.
Want more advice on managing your finances?
- Bookkeeping 101: How to Manage Your Ecommerce Store’s Books
- 8 Steps to Prepare Your Online Business for Tax Time
- Investing In Your Business: What You Need to Know Before You Get Started