20 Trending Products and Things To Sell Online (2024)

Thinking about starting a business? One of the first big decisions you'll face is figuring out what to sell. It's a crucial choice that can shape your future as an entrepreneur.

In this article, you'll find a list of the top 20 trending products sold by US Shopify merchants, which we update every year. These aren't random picks—they're product ideas that are proven to be popular with consumers.

Plus, discover the latest information on breakout product trends, and tips for how to spot growing interest in a product category.

Top 20 trending products to sell online

Here are the top 20 most popular products sold by US Shopify merchants:

1. Vitamins and supplements
2. Skin care
3. Makeup
4. Coats and jackets
5. Bicycles
6. Art and crafting materials
7. Drinkware
8. Perfume and cologne
9. Wine
10. Socks
11. Bedsheets
12. Posters and artwork
13. Candles
14. Bath and body
15. Cookware
16. Nail care
17. Underwear
18. Motor vehicle parts
19. Mobile phone accessories
20. Blankets

1. Vitamins and supplements

Last year, vitamins and supplements topped the sales charts for US Shopify merchants. From basic immune boosters like vitamin C and zinc capsules to pre-workout formulas for enhancing gym performance, there's a supplement for all that ails you.

Google searches for sleep aids like "melatonin gummies" have increased in the past year, while a 300% rise in searches for "magnesium spray benefits" shows a growing interest in new ways to incorporate supplements into daily routines.

Another benefit of supplement products is their accessibility to businesses of all sizes. Solo ecommerce entrepreneurs can produce herbal remedies at home and promote them on TikTok. Meanwhile, large supplement companies like BPI Sports can attract the attention of national retailers.

Popular marketing strategies for selling vitamins and supplements include:

• Collaborating with fitness and health influencers to showcase product benefits
• Highlighting testimonials and reviews from satisfied customers
• Offering bundle deals or subscriptions for regular users

2. Skin care

Skin care products are another trending category with broad market appeal. In an era of self-care, cleansers, moisturizers, serums, and masks are now relevant to every age and gender.

Consumer interest in skin care products that combine high-quality ingredients with ethical, sustainable, and cruelty-free practices continues to grow. Searches for skin care trends like "hyaluronic acid serum," "vegan skin care," and "retinol" are all on the increase.

At the start of 2024, Google searches for "snail slime" slowly slid into the spotlight. Products containing snail mucin, the mucus from a snail's foot, may help stimulate collagen production and calm redness.

Marketing strategies for skin care products include:

• Collaborating with beauty influencers to showcase skin care routines
• Selling product samples or mini-sizes for customers to try
• Highlighting before-and-after results from real customers

3. Makeup

Makeup is almost always a trending product category, with new tools and techniques constantly reinventing the industry.

Last year, lip stain topped our trending product list and, while average monthly searches are slightly down, consistent search interest since mid-2022 suggests this cosmetics item will continue to trend into 2024.

Tips for marketing trending makeup products:

• Learn from cosmetics brand Rare Beauty, which taps into Selena Gomez's star power through viral TikTok videos.
• Film makeup tutorials to help customers get the most out of their purchases.

4. Coats and jackets

The demand for coats and jackets is driven by seasonal changes, evolving fashion trends, and a growing interest in outdoor activities. With estimates predicting the outdoor clothing market will climb to heights of more than $45 billion by 2027, this product category is set for a long, adventurous journey: pack your best down jacket.

Dropshipping coats and jackets can be an effective low-cost business idea—if you can find a supplier that offers quality products and fast shipping.

Another option for starting a business around this trending product is to become an affiliate partner for a clothing brand or retail store. Armed with an affiliate link, you could create a website or social media channel to review and promote fashionable garments.

5. Bicycles

Ebikes are revolutionizing the cycling world. These power-assisted two-wheelers make commuting a breeze, even on hilly terrains, opening up the benefits of cycling to a wider audience.

Interest in "ebikes" has increased over the past five years, with searches reaching new highs each summer. According to estimates, ebikes sales will grow at an annual rate of 10% until 2030, when more than 77 million ebikes will hit the road.

Despite their size and weight, even ebikes can be the center of a successful dropshipping business. Take John Murphy, founder of multimillion-dollar company Ebike Generation. He built a thriving dropshipping store by tailoring his website and marketing content toward a specific target audience: hunters who use ebikes to cover ground quickly and quietly.

6. Art and crafting materials

After spiking in popularity during the COVID-19 pandemic, arts and crafts activities like paint-by-numbers kits are once again trending. The keyword "crochet kit" currently receives 14,000 searches per month, while "pottery clay" receives 4,400 monthly searches.

Crafting isn't just about personal fulfillment; it's also a sustainable choice. Many crafters make their own items to become more self-sufficient and avoid the environmental impact of fast fashion. Brands like Darn Good Yarn serve these consumers by providing them with ethically sourced crafting materials.

7. Drinkware

Raise a toast to insulated tumblers. Spurred on by viral models like the Stanley Quencher, these oversized cups come with ad-friendly features like straws and over-engineered construction, making them literal trending product heavyweights.

As practical, environmentally friendly hydration aids, tumblers are projected to generate $1.9 billion by 2028, growing at a compound annual rate of 8.8%.

Shot glasses, another type of drinkware, also made a splash last year as a top-selling item. They're highly shippable products with year-round relevance.

When selling drinkware online, focus on long-tail keywords niche buyers are searching for. For instance, "tequila shot glasses" generates 4,400 searches per month, "tall shot glasses" gets 2,400 searches, and "cool shot glasses" sees 3,600 monthly searches. By narrowing your focus and building expertise in a specific type of product, you can set your online store apart.

One strategy to consider for selling shot glasses, tumblers, and other types of drinkware is private label products. This method lets you collaborate with manufacturers to add your branding to proven, popular items.

8. Perfume and cologne

The fragrance industry is undergoing a shift. Consumers are moving away from mass-market, gendered fragrances and toward androgynous premium, natural, and personalized scents.

Consumer searches for perfumes and colognes often contain brand and product names, which makes search engine optimization a key strategy for fragrance businesses. Product pages and blog posts need to feature useful, descriptive content to be discoverable in search results.

For a unique spin on a scent business, you could create a B2B ecommerce website and produce fragrances for companies. Businesses like hotels and restaurants often use sensory marketing to enhance their customer experience and associate their brand with a pleasing aroma.

Westin Hotels' White Tea room fragrance is so popular that it's now sold to consumers, as are the infamous signature scents of retail stores Abercrombie and Victoria's Secret.

9. Wine

Today's wine market is not just about vintage reds and famous vineyards; consumers are interested in new and accessible products such as organic wine, natural wine, and bottles from undiscovered regions. They're also looking for innovative ways to research blends and buy wine directly from producers.

All of which gives entrepreneurs an opportunity to develop a new business around this trending product category. Take inspiration from The Sip Society, a champagne and sparkling wine tasting community that makes wine tastings more accessible and fun.

10. Socks

Socks may seem like a simple, everyday item, but they have been a consistently profitable choice for ecommerce brands. The demand for socks is driven by an endless potential for variation, whether it's a popular new material like Merino wool or the chance to flaunt your favorite pop culture icon in stocking form.

Socks are also a popular choice for subscription box businesses. Sock of the Month Club, for example, sends subscribers a new pair of socks every month, keeping customers' feet fresh and fashionable all year round.

11. Bedsheets

Bedsheets are a staple product that combines practicality with the potential for luxury. As consumers become more aware of the importance of sleep quality, they're willing to invest in premium bedding.

The global bed linen market size was valued at $22.71 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.3% from 2023 to 2030. This growth is driven by factors such as increasing disposable income, growing awareness about the importance of sleep hygiene, and the rising demand for premium and luxury bedding products.

When selling bedsheets online, consider these strategies:

• Highlight the quality of materials used, such as Egyptian cotton or bamboo fibers
• Offer a range of colors and patterns to suit different tastes and decor styles
• Provide detailed information about thread count and fabric weave
• Use high-quality images that showcase the texture and drape of the sheets
• Include customer reviews that speak to the comfort and durability of your products

12. Posters and artwork

The market for posters and artwork continues to grow as people seek to personalize their living and working spaces. This trend has been further fueled by the rise of remote work, with more people investing in home decor.

One interesting sub-trend within this category is the growing popularity of vintage posters. These retro-style pieces can add a unique touch to any room and appeal to consumers looking for something beyond mass-produced prints.

Here are some tips for selling posters and artwork online:

• Offer a diverse range of styles to cater to different tastes
• Provide high-quality images that accurately represent the artwork
• Consider offering customization options, such as different sizes or framing choices
• Use social media platforms like Instagram and Pinterest to showcase your products
• Collaborate with artists to offer exclusive or limited-edition prints

13. Candles

Candles have become more than just a source of light; they're now an essential part of home decor and self-care routines. The global candle market size was valued at $12.48 billion in 2022 and is expected to grow at a CAGR of 5.8% from 2023 to 2030.

This growth is driven by several factors:

• Increasing demand for natural and eco-friendly candles
• Growing popularity of scented candles for aromatherapy
• Rising interest in luxury and premium candles
• Expanding use of candles in religious and cultural practices

When selling candles online, consider these strategies:

• Offer a variety of scents to cater to different preferences
• Highlight the ingredients used, especially if they're natural or eco-friendly
• Provide detailed descriptions of each scent to help customers imagine the fragrance
• Use attractive packaging that enhances the gift-giving potential of your products
• Consider seasonal collections to capitalize on holiday shopping trends

14. Bath and body

The bath and body products market continues to thrive as consumers prioritize self-care and personal wellness. This category includes a wide range of products such as body washes, lotions, scrubs, and bath bombs.

Key trends in the bath and body market include:

• Growing demand for natural and organic ingredients
• Increasing popularity of products with aromatherapy benefits
• Rising interest in gender-neutral and inclusive product lines
• Expanding market for luxury and premium bath and body products

When selling bath and body products online, consider these strategies:

• Highlight the key ingredients and their benefits
• Offer product bundles or gift sets
• Provide detailed information about scents and textures
• Use high-quality images that showcase the product texture and packaging
• Consider offering sample sizes to encourage customers to try new products

15. Cookware

The cookware market has seen significant growth, partly driven by the increased interest in home cooking during the pandemic. This trend has continued as people have discovered or rediscovered the joys of preparing meals at home.

Key trends in the cookware market include:

• Growing demand for non-stick and easy-to-clean cookware
• Increasing popularity of multi-functional cooking appliances
• Rising interest in eco-friendly and sustainable cookware options
• Expanding market for premium and professional-grade cookware for home use

When selling cookware online, consider these strategies:

• Provide detailed product specifications, including materials used and care instructions
• Offer a range of price points to cater to different budgets
• Use video content to demonstrate product features and usage
• Highlight any unique selling points, such as space-saving design or versatility
• Consider offering recipe ideas or cooking tips to add value for customers

16. Nail care

The nail care market has seen steady growth, driven by increasing interest in at-home manicures and the rising popularity of nail art. This category includes products such as nail polishes, nail care tools, and artificial nails.

Key trends in the nail care market include:

• Growing demand for long-lasting and chip-resistant nail polishes
• Increasing popularity of gel and dip powder nail systems for at-home use
• Rising interest in nail care products with nourishing and strengthening properties
• Expanding market for vegan and cruelty-free nail care products

When selling nail care products online, consider these strategies:

• Offer a wide range of colors and finishes
• Provide detailed color swatches to help customers choose
• Create nail art tutorials or partner with nail artists for content creation
• Highlight any unique formulations or ingredients
• Consider offering starter kits for those new to at-home nail care

17. Underwear

The underwear market has been evolving rapidly, with a growing focus on comfort, sustainability, and inclusivity. This category includes a wide range of products for all genders, from everyday basics to luxury lingerie.

Key trends in the underwear market include:

• Increasing demand for sustainable and eco-friendly materials
• Growing popularity of seamless and wireless styles
• Rising interest in size-inclusive and gender-neutral options
• Expanding market for performance underwear with moisture-wicking properties

When selling underwear online, consider these strategies:

• Provide detailed size guides and fit information
• Offer a range of styles to cater to different preferences
• Use diverse models to showcase your products
• Highlight any unique features, such as seamless construction or eco-friendly materials
• Consider offering subscription services for basics

18. Motor vehicle parts

The motor vehicle parts market is a vast and complex industry, catering to both professional mechanics and DIY enthusiasts. This category includes a wide range of products, from essential replacement parts to performance upgrades.

Key trends in the motor vehicle parts market include:

• Growing demand for electric vehicle components
• Increasing popularity of aftermarket performance parts
• Rising interest in eco-friendly and sustainable automotive products
• Expanding market for smart and connected car accessories

When selling motor vehicle parts online, consider these strategies:

• Provide detailed product specifications and compatibility information
• Offer a user-friendly search function to help customers find the right parts for their vehicle
• Use high-quality images and diagrams to showcase products
• Provide installation guides or video tutorials for DIY customers
• Consider offering expert advice or customer support for complex products

19. Mobile phone accessories

The mobile phone accessories market continues to grow as smartphones become increasingly central to our daily lives. This category includes a wide range of products, from protective cases and screen protectors to charging cables and wireless earbuds.

Key trends in the mobile phone accessories market include:

• Growing demand for wireless charging solutions
• Increasing popularity of eco-friendly and sustainable accessories
• Rising interest in multifunctional accessories that offer added value
• Expanding market for smart accessories that integrate with phone features

When selling mobile phone accessories online, consider these strategies:

• Offer accessories for a wide range of phone models
• Provide detailed compatibility information
• Use high-quality images that showcase the product from multiple angles
• Highlight any unique features or technologies
• Consider offering bundles of complementary accessories

20. Blankets

Blankets have become more than just a practical item for keeping warm; they're now an essential part of home decor and comfort. This category includes a wide range of products, from lightweight throws to heavy winter blankets.

Key trends in the blanket market include:

• Growing demand for weighted blankets for anxiety relief and better sleep
• Increasing popularity of sustainable and eco-friendly materials
• Rising interest in smart blankets with heating or cooling functions
• Expanding market for luxury and high-end blankets

When selling blankets online, consider these strategies:

• Offer a range of materials, weights, and sizes to cater to different needs
• Provide detailed information about fabric composition and care instructions
• Use lifestyle images to showcase how the blankets can be used in different settings
• Highlight any unique features, such as hypoallergenic properties or temperature regulation
• Consider offering personalization options, such as monogramming

Trending products from last quarter

While the top 20 list represents the most consistently popular products over the past year, it's also worth noting some items that have seen significant growth in recent months. Here are some products that have been trending in the last quarter:

1. Water toys
2. Leis
3. Air ducts
4. Lawn care products
5. Swimming pool accessories
6. Sports hydration packs
7. Intercoms
8. Shorts
9. Watercraft and boating products
10. Pet flea control products

These items often reflect seasonal trends or emerging consumer interests. For example, the presence of water toys, swimming pool accessories, and watercraft products suggests a growing interest in outdoor water activities, possibly influenced by warmer weather or changing vacation habits.

Which products are no longer trending?

Just as new trends emerge, others fade. Some products that were popular in previous years but have seen a decline in interest include:

1. Fidget spinners
2. Hoverboards
3. Adult coloring books
4. Selfie sticks
5. Popsockets

While these items may still have niche markets, they're no longer considered trending products. This underscores the importance of staying current with market trends and being prepared to pivot your product offerings as consumer interests change.

How to find trending products

Identifying trending products is crucial for ecommerce success. Here are some effective methods to spot emerging trends:

Google Trends

Google Trends is a free tool that shows the popularity of search queries over time. It's an excellent resource for identifying rising trends and seasonal patterns in consumer interest.

To use Google Trends effectively:

1. Enter a broad product category (e.g., "men's shoes") to see related trending searches.
2. Compare multiple search terms to gauge relative popularity.
3. Use the geographic filter to identify regional trends.
4. Look at "Related queries" for insight into specific product features or brands that are gaining traction.

A sudden spike in organic search volume often indicates a trend. But, before you design an ecommerce store around a trending product, do research to be sure it's not a fleeting fad.

One way to find out more about search trends is to perform deeper ecommerce keyword research. Looking at indicators such as historical search volume and related long-tail keywords can help you determine whether a product trend has staying power.

Amazon and other marketplaces

Online marketplaces offer insight into what products are currently flying off fulfillment center shelves. Here's how to leverage them:

1. On Amazon, check the Best Sellers page to see the top-selling items across different product categories.
2. On eBay, visit the Trending Deals section to see what products are generating attention.
3. Etsy also has a trending items section for discovering editors' picks and popular handmade items.
4. Using social media platforms like Instagram, you can monitor popular hashtags related to your store.

Identifying a trending product is the beginning of your business journey. Once you have a product to sell, it's time to get to know your customers, develop a brand, and make a business plan.

Will you become a retailer and buy inventory? Or, will you choose a dropshipping business model and work with a supplier that ships products directly to your customers?

Start selling products online today

This list of trending products for 2024 can help you launch or expand your online business. But there are so many more popular niches to explore.

Being a successful store owner or dropshipper isn't just about offering popular products. You need to understand your target audience, align your brand, and create a simple shopping experience.

Trends can shift quickly, so keep an eye on the market and be ready to adapt. And don't forget to bookmark this article for the latest updates on trending products.