It's hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales.
This is where blogger outreach comes in. Even if you don't have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I'm here to teach you how!
Types of blogger outreach
Blogger outreach is about more than just making friends online. It's a process to help you achieve measurable success in your business. Here's how you can use blogger outreach to drive traffic and sales for your store:
Guest post on other blogs
Free traffic—as opposed to paid traffic that comes from things like purchased—ads is often hard to come by for new websites. You can start blogging to drive traffic, but it takes time before you start to see results. While you grow your own audience, guest posting gives you a way to get in front of someone else’s. Not only does this drive traffic back to your website, but the links back to your website will help with search engine optimization.
Use blogger outreach to find and connect with bloggers who have the type of audience you want to reach. Offer to write a guest post that their audience will love. Make sure the topic you write about is also related to your business or it won't drive any traffic.
Do an expert roundup
While blogging is a great way to drive traffic back to your store, it can be a lot of work. This is especially true if you don’t feel very knowledgeable on a topic you need to write about, or you're not generally comfortable writing. One way around this is to solicit contributions from other bloggers or experts.
Seek out experts on a topic and ask them to contribute an idea, such as a tip, recipe, or story to your blog post. Then, publish a list of all the responses you got back. You’ll be providing your audience with great content from relevant experts, plus the contributors will want to share the article with their own readers, increasing your own reach.
Solicit product reviews
Getting your product reviewed can be a great way to spread awareness and drive sales. Instead of waiting around for someone to review your product, use a blogger outreach campaign to get the ball rolling.
Contact bloggers with relevant, engaged audiences and offer to send them your product for free in exchange for an honest review. If you have a great product, they’ll love it and tell everyone.
Find affiliates to promote your business
If you want to take product reviews a step further and solicit even more people to promote your product, consider starting an affiliate program. Affiliate programs work by incentivizing other people to drive traffic to your business by offering a commission on every sale.
Finding your first affiliates can be tough if you don’t have wide brand recognition. Use a blogger outreach campaign to find and recruit your first few affiliates and get the ball rolling. Look for bloggers who have an engaged audience and are already writing about your industry.
Get included in gift guides
Gift guides are a list of recommended products or gift ideas, typically centered around a holiday (like Christmas) or a person (like your dad). If you’re ever Googled for gift ideas you’ve likely come across several gift guides.
Getting your product in the right gift guides can increase sales and traffic to your website. However, inclusion in these guides does not happen randomly and requires some effort. In many cases, business owners lobby to get their products included. Use blogger outreach to contact gift guide publishers and ask to have your product included.
Ask Instagram influencers to promote your product
Sometimes you don’t need to write a guest post or ask other people to review your product. When you find the right match for your brand, a simple mention on Instagram can go a long way. This is especially true for apparel products, where the right mention or stylish photo can drive tons of sales.
Use an outreach campaign to connect with Instagram influencers—whether they have a blog or not—and arrange sponsored posts. Look for Instagrammers with audiences that would like your product and ask them to feature your product in a photo. Make sure you have your own Instagram account set up so they can tag you.