50 Ways to Make Your First Sale

Eager to make your first online sale? This comprehensive guide will teach you everything you need to know about making your first ecommerce sale.

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53 chapters

1. Make Friends on Facebook

4 min

Let’s get into the best practices on how you should operate both your Facebook profile and business page to promote your business.

2. Network on LinkedIn

5 min

Here are a few things that you need to know on how to effectively network and build connections through LinkedIn to find potential customers for your business.

3. Get Busy on Youtube

4 min

The power of video as a sales and marketing outlet is almost indescribable. Follow along on how to make & optimize your YouTube videos.

4. Spark Conversations on Twitter

4 min

Power tips on how to setup your twitter account right way and how to use it to effectively engage with potential customers for your business.

5. Inspire with Pinterest

3 min

The power of Pinterest lies in its ability to get people to discover amazing images, videos and products. Check some of the winning strategies to market and reach out to potential customers.

6. Work It on Instagram

3 min

Let’s discuss how you can benefit from Instagram - a great marketing tool for your business.

7. Tap Into Tumblr

3 min

Let's go over on how to effectively use Tumblr as marketing tool to attract more potential customers to your business.

8. Stand Out on Comparison Shopping Engines

4 min

As an online retailer, comparison shopping engines are obvious places to get your products in front of the masses.

9. Google My Business

4 min

Google Places is a great thing for business owners, but you have to be very aware and play by their rules.

10. Leverage the Yahoo! Bing Network

5 min

Getting started on a PPC campaign with the Yahoo! Bing Network is pretty simple. We have provided some fantastic steps to help you get the most out of your advertising dollars

11. Get Search Engine Optimized (SEO)

5 min

SEO is considered by some as the holy grail of internet marketing. Learn how it works and how to take advantage of the ranking factors to drive more visitors and sales to your website.

12. Learn from Web Analytics

4 min

By spending time in your analytics account you can make great gains in terms of how to tweak your website and grow your business.

13. Be Accessible on Mobile Devices

2 min

One way to gain an edge on your competition is to make sure your current website is mobile friendly or have a separate mobile site.

14. Get Product Reviews

4 min

Getting your products to be reviewed is the online guerrilla marketing method of PR. You can target ultra-niche websites to get way more bang from your efforts.

15. Write a Press Release

4 min

Elements of a good press release and pointers on how to be newsworthy. Also check out the sample press release and how to get coverage.

16. Pull a PR Stunt

3 min

PR stunts are the ancient version of the viral video. They are loads of fun and help bring tons of attention to your brand if executed well.

17. Sell a Unique and Newsworthy Product

2 min

Making your business to stand out from the crowd is one of the best ways to move merchandise.

18. Interview an Industry Influencer

2 min

A great way to produce easy and very exceptional blog content to attract more visitors is to interview someone important and well known in your industry.

19. Write a Guest Post

5 min

One of the easiest ways to get some internet buzz is to write guest blog posts for various websites that are relevant to your niche.

20. Create a Viral Video

3 min

Nothing will get you more creatively in touch with your brand – and nothing will unveil the true voice of your brand more than a great viral video.

21. Start Your Own Blog

4 min

Starting a successful blog can be the easiest and cheapest way to attract thousands of new customers.

22. Write a Controversial Blog Post

4 min

Creating controversy on your blog is one way to get your brand to race out in front of the masses.

23. Create a Youtube Channel

4 min

Having a primed YouTube channel can be one of the strongest marketing tools you’ll ever own.

24. Build Your Email List

5 min

Email subscribers are more responsive and have a stronger connection with your business. Learn more on how to effectively build your email list.

25. Advertise on Facebook

5 min

Learn how to build your Facebook ads the right way. Strategically target customers with corresponding advertisements for a better suited campaign.

26. Use Google AdWords

8 min

No other advertising network will give you faster results than AdWords. Check out our guide and get started with your campaign.

27. Buy Banner Ads

4 min

Banner ads can work magic when it comes to selling products online, it just depends on how creative you are and where you place them.

28. Promote Your Tweets on Twitter

3 min

Learn the three types of Twitter advertising promotions you can choose to partake in: Promoted tweets, accounts and trends.

29. How to Sell at a Flea Market or Farmer's Market

5 min

Nothing beats speaking to potential customers one-on-one. Get you hands dirty and learn how to capture customers at a Flea or Farmer's Market.

30. Engage Your Local Business Network

3 min

In a nutshell, the bigger your professional network, the more trusted referrals you’ll get. Let's get into the nitty-gritty of how to effectively network in the real world.

31. Say Hello to Strangers with Meetup.com

4 min

Meetup.com is great for finding local people who are also running online businesses. Here are things you can do to make the most out of your networking buddies.

32. Sell Wholesale to Other Retailers

3 min

Start moving up the supply chain business and start to distribute your own products to other retailers and do wholesaling.

33. Take Your Business On the Road

3 min

Take Your Business On the Road+ Sean WorkA fun and productive way to see the rest of your country while looking to make that first sale is...

34. Deploy a Sales Team

4 min

Think of your sales team as miniature stores that act independently and each bring in their own revenue. So how do you build and design a sales team to do this?

35. Get Going with Tradeshows

3 min

Get Going with Tradeshows+ Sean WorkTrade shows can have a profound impact on your business, especially if you’re the manufacturer o...

36. Go Door to Door

2 min

Tips and techniques on how to effectively do door to door sales without actually selling.

37. Use Print Ads

5 min

If there has ever been a greater time for print advertising, it’s now. In other words, it’s a print advertiser’s market. Believe it or not, in many circumstances you can practically call the shots when it comes to negotiating rates.

38. Sponsor an Event

3 min

How to pick and sponsor events with attendees that will make loyal customers and raging evangelists.

39. Distribute Flyers

3 min

Even with the popularity of internet marketing, flyer distribution is still an effective way to make sales.

40. Advertise Outdoors

2 min

Not only can outdoor billboard advertising can persuade the public that your brand is large and well established, it can also target large amounts of potential customers on a daily basis.

41. Tell Family and Friends

3 min

our network of friends and family will mostly likely be your easiest first sales. You may not want to sell to them, but consider that every time someone else has your product in their hands,

42. Participate on Forums

3 min

Participating in online forums can be an amazing way to get your business in front of the right audience.

43. Create a Listing on Craigslist

3 min

For someone starting out a business Craigslist can be a godsend. It’s really the closest thing to free advertising there is.

44. Give Out Coupon Codes

2 min

Coupon codes can be a pretty handy tool to attract new and repeat customers. However, it’s important to make sure discounting fits into your overall brand strategy.

45. Get Others Involved with Affiliate Marketing

2 min

Affiliate marketing can be an amazing sales channel for an online retailer. A lot of your success has to do with the type of products you sell and how well you pay your affiliates.

46. Build Relationships with Suppliers

2 min

Build Relationships with Suppliers+ Sean Work It's no secret that as an online business some of your most powerful alliances are with your...

47. Demonstrate Trust and Security

2 min

Clean and consistent branding as well as building your business into a well-known business is the ultimate way to build trust with new customers.

48. Target Different Languages and Countries

3 min

How to setup and optimize your website for global SEO to target different countries and languages.

49. Delegate and Get Things Done

2 min

The key to real growth will be the day you can start handing off the day-to-day operations of your business to other people.

50. Be Persistent

3 min

Here we’re going to give you a little advice on how to make managing multiple tactics easier for you to manage.

51. Glossary

9 min

Glossary We use a lot of terms you may not be familiar with in this guide, so here are some simple definitions to help you out.  Affiliate: A ...

52. Hire Kit, Your Virtual Employee

1 min

Kit is your virtual assistant, helping you manage marketing campaigns for your ecommerce business.

53. About the Authors

1 min

About the AuthorsSean WorkSean Work is the Director of Inbound Marketing at KISSmetrics – a customer analytics company. He also owns and operates ...



Sean Work

Sean Work is the Director of Inbound Marketing at KISSmetrics – a customer analytics company. He also owns and operates O.C. Search Consulting, Inc. located in sunny Orange County, California. Today he runs the KISSmetrics blog, owns OC Search Consulting, and spends his free time being a wild chimpanzee with his daughter Zoe. Follow Sean on Twitter.


Mark Hayes

Mark Hayes is the Head of Public Relations and Communications at Shopify, a commerce platform which allows anyone to easily sell online, in store and everywhere in between. Prior to joining Shopify, he was an acclaimed journalist who has written hundreds of articles for publications around the world. Mark is an expert in marketing, communications, social media, ecommerce, public relations, content marketing, advertising, and dropshipping. He lives in Toronto, Canada and enjoys restoring and repairing pinball machines, trying new hot sauces, travelling and drinking coffee. Follow Mark on Twitter & visit Mark's personal website.

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