chapter 8


At first glance, Amazon can seem like a challenger to your business; a global marketplace, a massive audience, a go-to destination for consumer search. However, when approached properly, Amazon can actually help your brand take-off. Listing optimization can help you get discovered by a global audience and unlock new markets for you. In-Amazon promotions can elevate your brand atop the competition giving you centerstage in front of a highly qualified audience.

Your online store is your home base and Amazon is your opportunity to reach massive new audiences. Strategic planning, experimentation and some hustle will get you a long way to successfully selling on Amazon.

Use Shopify’s step-by-step guide to open up your new Amazon sales channel and refer to this guide as you begin launching your products on Amazon. As Shopify and Amazon work closer together on this integration, they’ll be making more categories and functionality available for Shopify users. Check back here and keep an eye on the Shopify blog for updates to the Amazon channel.

If you’re ready to start selling on Amazon, install the sales channel now.

Start your free 14-day trial today!