Sell yachts online

Everything about yachts speaks luxury, and so before you decide to go into yacht retail, make sure you have a ready market of boat lovers and all the relevant licenses to do so. Everything else comes easy: you can quickly set up a Shopify store by choosing a theme, uploading high-definition photos that take potential buyers on tour inside your boats, and start selling right away.

Shopify allows you the luxury of a hosted online store tailor-made to appeal to your audience. Plus, Shopify lets you access the third-party platforms and givs you the ability to tap into your following via its social media marketplace integration.

Yes, you can sell yachts on Shopify. With a Shopify store, you get all the tools you need to start selling, keep your customers engaged and satisfied, and grow your business. You can use Better Price: Beat Any Price, one of the over 6,000 apps on the Shopify App Store, to receive offers from your customers, negotiate, and then close a deal quickly. Plus, if you want to add an extra layer to the customer making offers, Product Auction allows you to promptly convert your store to an auction site and get the giant bids rolling in.

Pricing your yacht will depend on its size, type, condition, and whether you'll be doing some restoration before reselling. Once that's out of the way, delivery costs should be the next thing you consider, especially for buyers out of your region. The best practice for pricing yachts is to analyze your competitors and calculate your costs using [Shopify’s free profit margin calculator](/tools/profit-margin-calculator).