Everything you need to get started
Free resources
Professional tools
Smart marketing
Award-winning support

Learn more about selling shoes
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You can sell shoes online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. There are also niche marketplaces for shoes, like StockX and GOAT. You can also sell shoes wholesale to other businesses. You can also sell shoes in your own retail store, in another retail store, to consignment shops, and at markets and events.
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You can sell shoes online by adding your products to your Shopify store.
- From the Shopify app, tap Products.
- Tap the shoe you want to sell.
- Under Variants, tap the shoe variant you want to put on sale.
- From the variant details screen, set the Compare at price to the product's original price.
- Set the Price of the shoe to your new sale price.
- Tap Save.
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You can sell custom shoes online and in person. You can use your own online store, third-party marketplaces, and social media, as well as sell in your own retail store or wholesale to other retailers.
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To price shoes, total all of the costs associated with bringing your product to market, set your profit margin on top of those expenses, and list your prices. You can change prices over time to increase sales or profit margins.
Scale your sales
Powerful apps
Showcase your shoes with professionally edited photos or build customer loyalty with rewards programs. With over 6,000 options in the Shopify App Store, you can customize your store experience and test for success.
Sell everywhere
Sell your shoes online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.



Scalable pricing plans
For shoe businesses at every stage and size
Basic
Best for new ecommerce businesses with occasional in-person sales
Shopify
Best for growing businesses selling online or in-store
Advanced
Best for scaling businesses that require advanced reporting
Starting a different type of business?
Learn how Shopify can help you start, run, and grow your business—no matter what you sell.
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