For products that rely as heavily on visual marketing as makeup, a memorable brand name that’s eye-catching in print is essential to attracting customers. Whether you’re starting small or diving into the deep end with a full collection of products, reflect your brand’s personality and ethos with a name that turns heads, opens wallets, and helps you stand out from other beauty brands. Use our makeup brand names idea generator to try on different name options for size.
For inspiration before using our makeup names generator, take a look at these tips and best practices for naming makeup businesses.
Use your cosmetics company name to capture the attention—and imagination—of your consumer. Play around with comparatives and superlatives (that is, adding the suffix “er” or “est” to adjectives) to make your demographic feel as though your brand is better than the rest. Try combining multiple words or ideas to create a portmanteau that reveals your brand’s personality.
Use your makeup company name to make your brand values clear. Do you only use organic ingredients? Say it with a name like “Clean Girl Beauty” or “Femma Organics.” If you specialize in a single type of product—i.e., lip gloss or lashes—let your consumer know by working the name of said product into your branding. Anyone who has set foot in a Sephora can tell you the decision fatigue sets in fast, so don’t leave consumers guessing.
What narrative do you want your consumer to associate with your brand? How do you want them to feel when they wear your makeup products? Answering these questions is key to finding your target market. Start by creating a backstory for your brand’s prospective wearer, nailing down what they like, how they present themselves, and what they aspire to. Are they more flirty and fun or serious and sophisticated? Do they veer toward natural or experimental beauty? From there, position your product to appeal specifically to them, and name your brand accordingly.
While convincing a shopper your beauty products will fulfill their dreams isn’t necessarily easy, the consumer loyalty associated with makeup means that once they’re sold, that relationship may last a lifetime. By using your brand name to communicate your brand’s purpose, you can generate a need your audience never knew they had. Try creating a brand name that speaks to wellness and self-improvement—something like “Upgrade” or “Abundant Beauty.”
Before you commit to a name for your new makeup and beauty business, run a trademark search to ensure no other cosmetics brand uses the same name. It’s also worth checking domain availability and doing some proactive SEO research to make sure your beauty brand name works for your website. The best makeup brand name ideas are easy to pronounce and spell, facilitating the process of finding your beauty company online.
If you’re opening your own makeup business, use these makeup company name ideas to spark your inspiration.
You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.
Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to sell makeup online is a great place to get started).
The makeup name generator provides instant suggestions in three simple steps:
And there you go! You now have 100 possibilities to select from or use as inspiration.
When it comes to makeup name ideas, it’s all about authenticity. Is your makeup brand classy and professional or cute and fun? Consider the type of makeup you’re selling and who your customers will be. In general, successful makeup business names are:
These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.
Catchy makeup names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun or catchiness into it:
You can search words in Shopify’s free business name generator tool, but here are some examples of cute words to include in a makeup business name:
Yes; makeup is such a diverse product so many of the big makeup brands have multiple distinct product lines to target different audiences. For example, Cover Girl has a product line called “Simply Ageless” for an older audience segment, and one called “Clean Liquid” which targets younger audiences with acne concerns. The line name “Simply Ageless” would not work for a teen audience whose needs and values are different.
Here are some examples of popular makeup brand names for inspiration:
Ready to spend less time thinking of names and more time building your makeup business?
With Shopify’s makeup business name generator, you can get 100 creative, relevant name ideas for your makeup business in just seconds.