Free tools

Makeup Brand Name Ideas Generator (2024)

Generate business name ideas for your makeup store.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.

For products that rely as heavily on visual marketing as makeup, a memorable brand name that’s eye-catching in print is essential to attracting customers. Whether you’re starting small or diving into the deep end with a full collection of products, reflect your brand’s personality and ethos with a name that turns heads, opens wallets, and helps you stand out from other beauty brands. Use our makeup brand names idea generator to try on different name options for size.

Tips for creating a great makeup business name

For inspiration before using our makeup names generator, take a look at these tips and best practices for naming makeup businesses.

Use words imaginatively.

Use your cosmetics company name to capture the attention—and imagination—of your consumer. Play around with comparatives and superlatives (that is, adding the suffix “er” or “est” to adjectives) to make your demographic feel as though your brand is better than the rest. Try combining multiple words or ideas to create a portmanteau that reveals your brand’s personality.

Declare your purpose.

Use your makeup company name to make your brand values clear. Do you only use organic ingredients? Say it with a name like “Clean Girl Beauty” or “Femma Organics.” If you specialize in a single type of product—i.e., lip gloss or lashes—let your consumer know by working the name of said product into your branding. Anyone who has set foot in a Sephora can tell you the decision fatigue sets in fast, so don’t leave consumers guessing.

Tell a story that connects with your audience.

What narrative do you want your consumer to associate with your brand? How do you want them to feel when they wear your makeup products? Answering these questions is key to finding your target market. Start by creating a backstory for your brand’s prospective wearer, nailing down what they like, how they present themselves, and what they aspire to. Are they more flirty and fun or serious and sophisticated? Do they veer toward natural or experimental beauty? From there, position your product to appeal specifically to them, and name your brand accordingly.

Create a sense of need.

While convincing a shopper your beauty products will fulfill their dreams isn’t necessarily easy, the consumer loyalty associated with makeup means that once they’re sold, that relationship may last a lifetime. By using your brand name to communicate your brand’s purpose, you can generate a need your audience never knew they had. Try creating a brand name that speaks to wellness and self-improvement—something like “Upgrade” or “Abundant Beauty.”

Find a makeup brand name that’s unique.

Before you commit to a name for your new makeup and beauty business, run a trademark search to ensure no other cosmetics brand uses the same name. It’s also worth checking domain availability and doing some proactive SEO research to make sure your beauty brand name works for your website. The best makeup brand name ideas are easy to pronounce and spell, facilitating the process of finding your beauty company online.

30 ideas for makeup business names

If you’re opening your own makeup business, use these makeup company name ideas to spark your inspiration.

  1. 1. LoveMe Cosmetics
  2. 2. Knockout Makeup
  3. 3. Eternal Beauty
  4. 4. Pressed
  5. 5. Organica Beauty
  6. 6. Retreat Cosmetics
  7. 7. Cuffed Beauty
  8. 8. Sentirsi Organics
  9. 9. Center of Attention Cosmetics
  10. 10. SmellyBelly Beauty
  11. 11. Narcissique
  12. 12. Blur Beauty
  13. 13. Birthday Girl Beauty
  14. 14. Vrai Luxe
  15. 15. Ingenue Cosmetics
  16. 16. Femme Fatale
  17. 17. Junkie Makeup
  18. 18. Date Night
  19. 19. Risky Beauty
  20. 20. WHO.IS.SHE
  21. 21. Bare Necessity Beauty
  22. 22. Abbracciami Beauty
  23. 23. BreakNeck Beauty
  24. 24. Happy Hour
  25. 25. Abundant Beauty
  26. 26. See Me Beauty
  28. 28. MiAmor Makeup
  29. 29. Upgrade
  30. 30. Blended Beauty

You've chosen a company name. Now what?

You’ve named your business—congrats! Once you’ve secured your website domain with our domain name generator (tip: aim for something as close to your name as possible), it’s time to set up your store on Shopify.

Let your brand grow by designing a free logo with Shopify’s logo maker, and select an online store theme that resonates with your style.

Make it easy for customers to find your products by adding different sales channels. For help promoting your brand, try our free marketing tools and apps. And for plenty of guides and inspiration, check out our blog (this article about how to sell makeup online is a great place to get started).

Frequently asked questions

Couldn’t find the information you were looking for? No worries—you’re covered right here.

The makeup name generator provides instant suggestions in three simple steps:

  • - Think of a word that best describes your makeup brand
  • - Enter it into the name generator field
  • - Click on the “Generate names” button

And there you go! You now have 100 possibilities to select from or use as inspiration.

When it comes to makeup name ideas, it’s all about authenticity. Is your makeup brand classy and professional or cute and fun? Consider the type of makeup you’re selling and who your customers will be. In general, successful makeup business names are:

  • - Universal: this means the brand name makes sense across different languages
  • - Easy to pronounce: you want your makeup brand name to be easy to find and remember
  • - Non-specific: if you have a vision of expanding your makeup business, you may want to ensure your brand name isn’t too specific so you can include other products or services

These days business names are as diverse as the products and services themselves. Shopify’s free name generator is here to help inspire a creative and unique name for your business.

Catchy makeup names are original, fresh, and memorable. As you brainstorm a name, consider employing these methods to inject a little fun or catchiness into it:

  • - Alliterate (e.g. Lux Lady)
  • - Use acronyms (e.g. P.S. Gorgeous)
  • - Rhyme (e.g. Amaze for Days)
  • - Abbreviate (e.g. Beauty Inc.)

You can search words in Shopify’s free business name generator tool, but here are some examples of cute words to include in a makeup business name:

  • - Cutie
  • - Sugar
  • - Lux
  • - Blinky
  • - Hot
  • - Licious

Yes; makeup is such a diverse product so many of the big makeup brands have multiple distinct product lines to target different audiences. For example, Cover Girl has a product line called “Simply Ageless” for an older audience segment, and one called “Clean Liquid” which targets younger audiences with acne concerns. The line name “Simply Ageless” would not work for a teen audience whose needs and values are different.

Here are some examples of popular makeup brand names for inspiration:

  • - Maybelline
  • - Dior
  • - Tarte
  • - Benefit Cosmetics
  • - MAC
  • - Clinique
  • - L'Oréal
  • - Urban Decay
  • - NARS Cosmetics
  • - Estee Lauder
  • - Revlon

Ready to spend less time thinking of names and more time building your makeup business?

With Shopify’s makeup business name generator, you can get 100 creative, relevant name ideas for your makeup business in just seconds.

The names generated are examples only and may be used by other businesses or subject to third-party rights. By using them, you agree to these Terms.