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Business name generator

Create a business name and claim the domain in seconds.

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Describe your brand by selecting a category and entering keywords into the shop name generator.

Please don't infringe on other brands' trademarks with this tool

Instant brand-names with Shopify’s store name generator.

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Search Shopify’s company name generator for domain availability instantly.

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Select from auto-generated name ideas for company domains.

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Name your business in 10 seconds or less

The 10-second business name creator

It takes years to create a great brand, but you can have a creative brand name in seconds. Shopify’s free naming brand generator lets you jump from naming your brand to securing the domain name, to starting your small business - all in a few clicks.

Coming up with a business name for your brand

Now that you’ve decided to start a business, the next decision you’ll have to make is choosing a startup name reflective of your brand or products. We know that coming up with a name for your business isn’t an easy task, especially with the pressure of making it unique, while also developing the rest of your business from scratch. However, in order to keep your finger on the pulse, you’ll want to take all necessary steps in finding the perfect name to match your business idea.

To get you started and moving in the right direction, consider these three important factors before creating a name for your small business:

  • - Your brand: It’s important for your business name to reflect the type of brand, products, or services you’re developing. This will influence how you market and interact with your target audience, and eventually build brand recognition over time.
  • - Your market: Analyze similar products, services, or marketing material within your industry, and think about what makes other brands memorable. Then, use that same lens to think about what will make your brand unique and stand out from the others.
  • - Searchability: A good business name is memorable and easy to find. As a result, you’ll want to set your sights on naming options that are available, through our domain name generator, social media handles, and SEO opportunities to make your business searchable.

If you’re looking for an easy-to-use business name creator, Shopify’s brand naming generator will help you name your business or ecommerce store in 10-seconds, or less. All you have to do is describe your business in one word, enter that keyword into the search bar, and the naming generator will do the rest! The results will include various options for you to choose from, so you can compare your favorites and land on a name that resonates most with your business idea.

How to choose a business name

Shopify’s online store name generator is designed with simplicity and creativity in-mind. When using the shop name generator, you’ll be provided with a ton of potential brand names and domains, but finding the name that works for your brand is up to you. Knowing what makes the best name isn’t always easy, but when you coming up with a business name, here is how to choose the best one for your brand:

Make your name memorable: A customer’s ability to recall your business name has a huge impact on how they view your business. From every inch of the marketing funnel, to attracting new customers, and bringing back loyal ones - it’s all linked to how quickly a potential customer remembers your name.

Branding: Your name will be a blueprint for all the decisions you make when developing your brand down the road. Over time your logo, slogan, and value proposition can be changed, but it’s exceedingly hard to change your name without losing some of the strength of your online brand. Choose a name that can evolve with the long term vision for your brand.

Clarity: A simple, clear, and direct name will be far more catchy and easier for customers to recall. If customers don’t understand your brand initially, they’re less likely to remember it later on. Good brand names don’t require too much explanation. While it should be clear, it should also be adaptable to change. Names that are too topical, or directly reference a specific product could box you in later on. Make sure to evaluate your name ideas for company growth potential and entry into adjacent industries.

Uniqueness: Customers won’t remember a brand name if it isn’t distinct. Catchy branding is all about setting yourself apart from your competition and that starts with a cool, unique business name. A startup brand name that grabs a customer’s attention will be remembered later on.

Availability: Last but not least, you need to make sure your brand name isn’t already taken. Setting aside the legal risks, another brand with your name (or something similar) can be confusing for customers and damaging to your online reputation. This is true of your domain name as well. Your domain name should be as memorable as your business name and easy to associate with your brand. When you’ve selected a name, make sure to claim a workable domain as soon as possible.

Finding the best name for your business doesn’t have to be complicated. With Shopify’s brand name generator, we make it easy to know your creative options, while keeping in mind everything else you need to grow your business. Once you’ve discovered how to choose a business name, you’re one step closer to launching your dream brand online.

Browse business name generator by industry

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FAQs


The business name generator provides instant suggestions in three simple steps:

  • 1. Think of a word that best describes your brand
  • 2. Enter it into the name generator field
  • 3. Click on the “Generate names” button

Voilà! You now have 100 possibilities to select from or use as inspiration.


The business name generator is free for everyone to use and you can run as many searches as you please. The business name generator is here to inspire you, offering creative, catchy and memorable names that you can use for your business. Make sure you let others know about the free business name generator offered by Shopify.


Catchy business names are original, fresh, and memorable. As you brainstorm a name for your brand, consider employing these methods to inject a little fun into it:

  • - Alliterate
  • - Use acronyms
  • - Rhyme
  • - Turn it into a pun
  • - Abbreviate
  • - Use symbolism
  • - Personify your product

A good business name should not be too specific. This is to avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future.

It should be easy to pronounce. You don’t want customers fumbling over your store name, or having trouble finding your domain name in search.

Most importantly, make sure it is still available. However catchy your business name may be, it’s a no-go if it’s already been registered and trademarked.


Your business name should encapsulate your brand identity. Here are five things to keep in mind when naming your startup.

  • 1. Does it describe what you do?
  • 2. Will people understand what your product is about?
  • 3. Is it rooted in a value your brand stands for?
  • 4. Is it catchy and memorable?
  • 5. Does it infringe on another brand’s name?

Cute business names can trigger powerful emotions. But it may not be appropriate for all types of businesses.

For instance, it’s unlikely that a store selling hardware or office supplies will want to identify themselves as “cute.”

Businesses related to crafts, fashion, babies, toys, and pets, on the other hand, may be able to boost their brand image with cute names.

Here are some examples of real brands (and their products) that have adopted cute business names:

  • - Disney (entertainment)
  • - Huggies (diapers)
  • - Ollie (dog food)
  • - Kidly (baby clothes)
  • - Crunchie (chocolate bar)
  • - Sweethearts (candy)
  • - iCandy (baby stroller)
  • - Hamleys (children’s toys)

When coming up with cute business names, try the following:

  • - Ending a word with -y (eg. doggy vs dog)
  • - Spelling it with -ie instead of -y (eg. Bobbie vs Bobby)
  • - Using objects or adjectives typically associated with being cute (eg. heart, sweet, love, precious, etc.)

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